Gossips Wine Label Rebranding

This was a student project I completed during my Advanced Diploma of Graphic Design. The brief required us to choose a wine brand and rebrand it for a new market. I picked Gossips because, honestly, it’s the only wine I know (I’m not a wine drinker).

I wanted to take Gossips and give it a more classy, refined, and elegant feel—something that looks beautiful on the shelf and could easily be bought as a gift because of its appealing label. I focused on an Art Nouveau style for the redesign because I feel it perfectly embodies the quality and sophistication I aimed to bring to the branding. The intricate, flowing lines and timeless elegance of Art Nouveau were the perfect inspiration for transforming Gossips into something polished and stylish, while still keeping it accessible.